About internet marketing, basic concepts and principles

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What is internet marketing?

Internet marketing is the practice of selling or promoting goods and services through the use of the Internet. Basically, Internet marketing is more so business in nature, though it can also be used for non-profit purposes as well.

Types of Digital marketing

10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy
  • Social Media Marketing. …
  • Content Marketing. …
  • Search Engine Optimization (SEO) …
  • Search Engine Marketing (SEM) …
  • Pay-Per-Click Advertising (PPC) …
  • Affiliate Marketing. …
  • Email Marketing. …
  • Radio advertising.

What is e-marketing?

Electronic marketing, or e-marketing, is the use of electronic media and applications to conduct marketing research and communication activities. The term electronic marketing initially served as an extension of “Internet marketing” to address the growth of mobile technology and digital applications used in marketing.

E-marketing, or Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Skills needed for digital marketing?

15 essential skills all digital marketing hires must have
  • Paid social media advertising expertise. …
  • Sales skills. …
  • Specific marketing channel expertise. …
  • The ability to think objectively. …
  • The ability to execute and analyze drip marketing campaigns. …
  • A mix of creativity and analytical abilities. …
  • Good copy and visual storytelling abilities. …
  • A likable personality.

What is affiliate marketing?

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions.

How do you become an affiliate marketer?

Here’s a quick recap of what you need to do:
  1. Choose your niche.
  2. Research different affiliate programs and products.
  3. Build a site.
  4. Produce excellent content.
  5. Build an audience.
  6. Promote your affiliate product(s).
  7. Repeat steps #4–7 on a continual basis!

Popular Affiliate Programmes in the market

Affiliate program business basic payment methods
  • Rakuten Linkshare. Rakuten Linkshare is one of the oldest affiliate partner networks that is gaining popularity very fast. …
  • Clickbank. …
  • CJ affiliate. …
  • Amazon Associates. …
  • Avantlink. …
  • eBay. …
  • ShareAsale. …
  • Avangate.

Best selling affiliate products recommended:

You can earn commissions as an affiliate of these stores by promoting any products of their listed products.
  • Walmart. Niche. …
  • Clickbank. Niche. …
  • JVZOO. Niche. …
  • Warrior Plus. Niche. Internet Marketing. …
  • VigLink. Niche. General. …
  • SkimLinks. Niche. General. …
  • Affiliate Window. Niche. General. …
  • Rakuten Linkshare. Niche. General.

By Staff Editor


10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy

Digital Marketing“ is one of those terms with which we all have a feel1ing that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to online marketing“ or „a summarizing term for all online marketing activities“ lets put it simply:

Digital Marketing are all marketing activities that use digital devices.

That includes online marketing activities – but strictly speaking, that also includes some offline marketing activities, too. And that is good. Why? Because it would be a mistake to view online marketing activities totally detached from all other marketing activities.

To give you a thorough understanding of what the term „Digital marketing“ includes, here are the 10 most important types of digital marketing. And you should make sure that you know about all of them before you decide what types of marketing you are going to include in your digital marketing strategy.

1. Social Media Marketing1

The Social Ms has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list.

Social Media Marketing is „the use of social media platforms and websites to promote a product or service.“ Source Wikipedia

That means all sharing of information and engagement with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase the awareness for a brand or product.

But be careful, to be successful with social media marketing you have t1o fully understand the one social network you want to use for your marketing. Each social network has unique features, communication best practices and content they like. Some social networks will work great for your situation, product and content – others won’t.

2. Content Marketing

Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser.

Quote Content Marketing

Image Source: Content Marketing Institute

If you want to know more and start with your content marketing today, check out this “Beginner’s Guide To Content Marketing!”

Content Marketing strongly relies on content distribution. Content marketing can rarely be seen totally separated from other types of digital marketing that can fill the content distribution part. For an in-depth view on the relationship between content marketing and SEO check out this article.

3. Search Engine Optimization (SEO)

SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords or keyphrases in the copy of a website or within the content you want to show in search and getting links to this website or content.

Quote SEO Neil Patel

Image Source: Neil Patel

There are multiple strategies for optimizing your website(s) for search engines – some of them are accepted by Google and others are regarded rather shady and may result in Google penalizing your website. Read more about what SEO is and how it works in this article.

There is a strong connection between content, social media marketing, and SEO. The most obvious is that social media and SEO are perfect distribution channels for content.

4. Search Engine Marketing (SEM)

While SEO describes the process of getting unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.

In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases.

SEM is a form of Pay-Per-Click advertising.

5. Pay-Per-Click Advertising (PPC)

Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.

Note that many of these activities cannot be clearly separated. The lines between the various types of digital (online) marketing are often blurred.

6. Affiliate Marketing

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.

Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.

7. Email Marketing

Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship. By providing value with your email updates you can build trust – eventually, you will be able to turn a percentage of your audience into customers.

Note that email marketing is far more than buying an email list and bombarding them with promotional messages or a one-time advertising spot in someone else’s email newsletter.

The best results from email marketing will always be achieved with a list of subscribers you personally earned and nurtured. Then your email list can easily turn into your best digital marketing asset.

Many articles on digital marketing stop with the above 7 types of Online digital marketing. But then we could simply name it online marketing.

For your digital marketing strategy you should also know about the most important offline digital marketing types:

8. Radio advertising

You know what I am referring to, don’t you? Those breaks in your favorite music program where someone tells you what car to buy or what cleaner to use. Some of these spots can be rather annoying, a select few manage to be entertaining – at least when you hear them the first time.

There is still more to radio advertising: For instance, you can sponsor a program and

9. Television advertising

It is not dead yet: The spot that breaks up your favorite television program. While we are more and more getting used to finding ways to omit having to actually watch TV commercials there is still some marketing success in TV advertising.

In fact, some spots like the ones created for Super Bowl make it to some notable marketing fame. Some of the best Super Bowl spots even make it to social media fame and get a ton of shares that the advertisers do not have to pay for – or rather which is probably calculated into the price of advertising space for Super Bowl anyway.

What you need to keep in mind is that advertising via TV offers very limited targeting options.

Edit: Since there have been a couple of comments on this post why radio and television are included here, let me explain. There has been a huge development in radio and television in recent years and there are such things as digital radio and digital television. The options for marketing with digital adds a ton of options that former non-digital radio and television did not provide. That is the reason why I think digital radio and digital television have a rightful spot in this list of digital marketing types.

10. Mobile Phone Advertising

Of course, many of the above types of digital marketing can take place on your mobile phone. You are probably using Facebook, Instagram, and Google on your mobile phone after all. But there are some other types of marketing on your mobile phone that so far would not fit into any of the mentioned categories.

SMS advertising has been around for some time now. And with technology like Bluetooth still on the rise, the marketing and advertising options for mobile especially in local marketing have by far not yet been fully leveraged.

Final Words

It may be arguably what else belongs into „digital marketing.“ However, if you want to decide on your digital marketing strategy, you should be aware of these 10 – and choose the ones that you believe are best suited for your purposes. Keep in mind that they all interact with each other and often the lines are blurred.

By SUSANNA GEBAUER