In 2017, 9% of the total United States retail sales were made online, and that number is forecast to grow to as much as 12.4% by 2020. All businesses invest heavily in online presence, so small businesses must contend with big names for a share of the online market....
Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the...
Internet marketing is the practice of selling or promoting goods and services through the use of the Internet. Basically, Internet marketing is more so business in nature, though it can also be used for non-profit purposes as well.
January 2017 saw record levels of engagement with content for many sites on Facebook. Interest in political content and coverage shot upwards, as top sites like NBC, CNN and Fox capitalised on audience attention in news feeds.
If you have a fixed amount of money set aside for advertising, you have two options: 1. spend all of it on your next campaign or, 2. only spend a part of it. According to Entrepreneur, “Most advertising salespeople will tell you that ‘5 to 7 percent of gross...
The fleeting world of digital marketing is always on the move. Just when you think you finally have it together, there is a new trend you have to catch up to. There are always new tools or breakthroughs by big online marketing platforms that promise to be the winning...
Long before there is a sale, there is the prospect. To turn that prospect into a lead and then into a paying customer, you need to create a certain set of conditions. What are those conditions and what’s the easiest way to bring them about?
Things used to be done differently in the marketing world. Before, you needed huge budgets and marketing experts to advertise your products and services through traditional media. Now, you can effectively market with as little effort as having a social media account and excellent SEO skills.
When you’re starting your own business, or working on a goal, several factors can lead to demotivation: Fatigue Too busy running other aspects of your company Social obligations Lack of time Procrastination develops. And before you know it, years have gone by and you still haven’t launched your business or...
As a new consultant with MOBE, you’re more than just the owner of a home-based business; whether you realize it or not, you’re also a salesperson. As you gain more experience with MOBE, you will become more knowledgeable about our products, services, and events. Your ability to present them...