Read These 5 Tips To Learn How To Sell Anything
1. Understand Your Customer’s Needs
No matter what you are selling, the most important part of salesmanship is understanding the needs of your customer and figuring out how to meet them.
In almost every case, a salesperson who focuses on customer service and how a product is able to meet their customer’s needs and wants will be much more successful than a salesperson who focuses on the features and specifications of the product itself.
Perhaps your customer has pain points that your product is able to alleviate, or perhaps they have desires that it is able to fulfill.
Once you determine the needs of your target customer and how your product is able to meet them, centering your sales pitch around meeting those needs is the best way by far to close a sale.
2. Learn How To Sell Yourself
Whether you’re cold calling or have spoken before, it’s important to keep in mind that before a person is going to be willing to hand over their hard-earned money to you, they’ve got to like you the salesperson just as much as they like the product that you are selling.
When you’re making a sales pitch, take a little time to get to know your customer and let them get to know you.
Tell them a quick story, make them laugh, and overall simply let your personality shine.
If you can make your customer see you as a person and perhaps even a friend rather than just someone who is trying to sell something to them, they’ll be far more inclined to buy something from you.
3. Research Who You’re Selling To
Before you are able to meet the needs of your customer and craft your sales pitch to target them as effectively as possible, you first need to know as much as you can about the person you are selling to.
Sometimes increasing sales entails researching a specific client if you are making a major sales pitch to a high-profile figure within a company who you are able to research beforehand.
Other times, when you are selling directly to consumers, researching who you are selling to means figuring out the target customer for your product and analyzing their needs and desires.
Either way, knowing as much as possible about who you are selling to before you ever begin your sales pitch is essential if you want that sales pitch to be as effective as possible.
4. Ask Questions
Making sales centers around having a conversation with the person that you are selling to, and one of the most important parts of that conversation is the questions that you ask.
Asking your customer questions (and actually listening to their answers) is valuable in a couple different ways.
For one, it allows you to figure out more about the person you are selling to, their needs and desires, and what they are looking for in a product.
Just as importantly, though, asking questions is an effective sales technique because people enjoy talking about themselves.
This goes back to making the person you are selling to like you; when you show genuine interest in them and give them the opportunity to talk about their favorite topic – themselves – they’ll be much more likely to enjoy the conversation and therefore much more likely to buy something from you in the end.
5. Don’t Sell. Help
People you are selling to need to see you as someone who is helping them solve a problem through the product that you are offering.
Keep in mind that one of the main things that lead people to buy a new product is that they are struggling with an issue that they hope that product will address.
It’s your job, therefore, to make sure that you are as helpful as possible.
When you are genuinely trying to be helpful when it comes to addressing your customer’s needs, your sales pitches will be far more successful.
By Brain Tracy
My 5 Essential Tips for Selling Anything to Anyone
Regardless of what you’re selling, it’s easier than most people think. Just keep the following 5 tips in mind…
The first thing you’re selling is yourself.
Forget about the product or service. If whoever you’re selling to doesn’t like you, they’re not going to listen to you. Make sure you know the product and present yourself well. Be the salesperson you’d buy something from.
Listen more than you talk.
Bad salespeople can’t get over how amazing their product is—they go on and on about it! But good salespeople listen to what their clients are saying. They pay attention to the clients’ needs from the start and present accordingly.
Know who to sell to.
If you’re selling a widget that costs $50K, don’t try to sell it to the guy whose widget budget is $2k. A common mistake salespeople make is trying to sell to anyone and everyone. Make sure whatever you’re selling fulfills your potential client’s needs and is realistic for them. You’re much likely to get that sale!
Understand what motivates the other side.
Why should people care about what you’re selling? How is your product or service providing value to them? Pay attention to what’s driving your potential client to take your meeting in the first place and address that in your pitch.
Keep it simple.
Don’t overcomplicate your pitch just because you want to sound more knowledgeable. The mark of true knowledge in anything is how well you can explain to the average person. Keep your pitch simple and under 30 seconds—practice your elevator pitch!
The key to selling successfully is to think about the person you’re selling to. Make your approach about their needs and think about how they’ll feel after the pitch/meeting. There is no such thing as a ‘natural-born salesperson’. Take it from me – anyone can learn to be good at sales, including you!
To your success,