The fleeting world of digital marketing is always on the move. Just when you think you finally have it together, there is a new trend you have to catch up to. There are always new tools or breakthroughs by big online marketing platforms that promise to be the winning card for your business, and some will be outdated before you even fully grasp them.
Always chasing after digital trends might seem a fool’s errand, and it could demoralize you if you don’t have the right knowledge and understanding. Many startup entrepreneurs are left dizzy from trying to wrap their heads around this fugacious world. Which one to choose? How to use it to your business’s advantage?
Outlined below are the latest marketing trends you can use to create a solid strategy, grow your customer base, raise your revenues and, eventually, scale your business.
1. Mobile Devices
If you are not taking advantage of Mobilegeddon yet, you are seriously missing out. The use of mobile devices has escalated rapidly and just about everybody has, at least, one mobile gadget. Due to this, companies, search engines, websites and marketers have adapted to society’s hype and, therefore, optimized people’s online experience. They made it easy to view websites along with building so many mobile apps make a few tasks simpler and quicker. Utilize the benefits of mobile marketing so you can add another edge to your customer outreach and bring in more profit.
2. Intelligent Media Convergence
Media convergence simply means merging media platforms to support a marketing campaign or promote a product. This is advertising in the form of websites, digital brochures, email marketing materials and social networking platforms fused together. An example of a media merger could be a newsletter with clickable videos, audio files, live Twitter streams, blog section, etc.
It is vital to bring together different media outlets so as to keep customers engaged on all fronts, making your marketing efforts more interesting. Converging media gives users an interactive experience, and it keeps them engaged in your material longer because there is more to see.
3. Social Media and Conversions
Conversion involves getting a response from your audience using calls-to-action with them eventually purchasing your product. An example scenario is encouraging your customers to open your email, urging them to click a link in your email and go to your landing page, and, of course, convincing them to buy your product.
Improve your conversion rates by making it easy for your audience to access your content and get to know your product. Allow users to use their social logins like Facebook and Twitter to opt-in to what you offer. This quick one-click signup is attractive to users because they don’t have to fill up endless information that is usually a turnoff for most users.
Moreover, you can request for encouraging online reviews and social updates from your existing customers to boost your conversion rates. These serve as proof of credibility to ease the minds of prospects. People trust reviews and testimonials because they are seen as personal, unbiased and genuine.
4. Marketing Automation
Marketing involves a lot of repetitive tasks such as sending emails, updating social media, and other customer outreach efforts. Thanks to developments in technology, there are applications that make it possible to automate marketing efforts and remove the need to spend so much time re-doing them.
Automating your marketing endeavors increases efficiency and reduces human error. You can easily send the right information at the right time, which will help you speed up your prospects’ purchasing journey.
5. Content Creators
It is always said that content is king when it comes to marketing. You need powerful content to catch the attention of your customers and keep them engaged throughout the buying process and after.
A lot of big companies invest in hiring professional writers to tailor content towards their customer avatar. Such practice can produce content that speaks directly and personally to the consumer. Furthermore, copy or any written material with substance not only makes your marketing message seem genuine and wins your customer’s trust and loyalty, but it could also inspire them to buy into your offer.
6. Growth Hacking
One of the most talked about niches in the marketing world is growth hacking. This refers to the process of finding the right trick that allows quicker and accumulative business growth. It uses creativity, analytical thinking and social metrics to sell products and gain exposure.
Growth hacking still utilizes tools like search engine optimization and web analytics, but it differs from traditional marketing in the essence that its full focus is growth. When planning a marketing strategy, focus on the impact of marketing on scaling your business, improving your company image and establishing a conversion strategy aimed at growth.
The emergence of new marketing trends can seem very intimidating at first, but once you get the nitty-gritty of it, you can use it to make progress in no time. Study further and understand the tips above and put them to good use so you can improve your marketing strategy. Always be cautious when implementing new trends, get information on them and experiment to see what works for your business.